Pepi’s Legacy
The Legacy Bar Story
The Maxim Legacy Bar is more than just a new bar – it’s a heartfelt tribute. A stylish new space within the legendary Maxim Wien, dedicated to a man who shaped generations: Pepi Stern. As the founder and charismatic soul of Maxim Wien, he turned the house into one of Vienna’s most iconic establishments – with charm, character, and a unique sense for atmosphere, elegance, and intimacy.
Today, his son carries on this legacy with love and respect. The Maxim Legacy Bar is both a homage to his father’s spirit and a contemporary place of connection for those who appreciate the extraordinary. Welcome to the Maxim Legacy Bar, where past and present meet in perfect harmony.
The Philosophy behind
Pepi’s Quotes
Lining the walls are original quotes from Pepi – full of Viennese wit, charm, and authenticity. These words are more than decoration, they share memories, tell stories, and keep his legacy alive. Legacy means preserving values, honoring the past, and passing on stories. That’s exactly what happens here – with style, soul, and a knowing smile.
Quote 1
“Every guest who drinks a beer at the Maxim is my friend!”
Pepi Stern never just saw clients, he saw people. Hospitality, for him, wasn’t about business – it was about connection. Anyone who walked into Maxim Wien was welcomed warmly, whether a regular or a first-time visitor. This quote reflects his openness, his charm, and his deeply personal way of hosting.
Quote 2
“It always goes on, and the only direction is forward.”
Pepi didn’t believe in standing still. Life, to him, was constant movement. Unpredictable at times, but always pushing ahead. This quote expresses his unshakable optimism and drive. It remains a guiding principle for Maxim today.
Quote 3
“God is nature, and nature is God!”
Beneath Pepi’s Viennese wit was a deep sense of respect for life. He believed in what could be seen, felt, and experienced. The beauty of the natural world and the power of the present moment. This quote captures his grounded, spiritual worldview: free from dogma, yet full of reverence.
Quote 4
“The Vienna State Opera is the cultural center of the world, and Vienna is the most beautiful city in the world.”
For Pepi, Vienna was more than a home, it was his stage, his inspiration and his greatest love. He often spoke with pride about the city’s unmatched blend of elegance, history, and spirit. With a twinkle in his eye, he reminded everyone that there’s truly no place like Vienna and Maxim has always been a part of that magic.
Quote 5
“Percy Sledge, Rebbie Jackson, Inner Circle, and many more…
They have ALL performed for me.”
Pepi Stern was more than a host, he was a showman with a flair for the extraordinary. Over the years, Maxim Wien welcomed world-famous artists, turning nights into unforgettable moments of music and glamour. This quote reflects Pepi’s pride in creating a stage where international stars and Viennese nightlife met in perfect harmony. It’s a reminder that Maxim has always been more than expected.